Avnet and Not Impossible Labs



Let’s talk about MUSIC and our love of dance…

 Music adds depth to life. In the same way we love to brighten our hearts with a vibrant pair of shoes or a dashing pink jumper, music adds colour to our lives. Have you ever been stuck inside on a cold rainy day, but a song lifted your spirits so much that you couldn’t help but move to it? Hearing people always assume that deaf people cannot hear music and that the only way to enjoy music is by hearing it. How wrong can you be!

Firstly, being deaf doesn’t mean you can’t hear anything at all, as there are different levels of deafness. Vibration, sense or feel play a major part in how deaf people experience music – and the everyday harmonies that hearing people take for granted. 

We are so excited to share with you what happened at a concert that took place during the ‘Life is Beautiful’ festival in Las Vegas, thanks to Avnet and Not Impossible Labs. 

Avnet is a technology solutions company, and Not Impossible Labs creates technology for the sake of humanity. They came together because they felt inspired by the deaf community and brought to life a new product called Music: Not Impossible, a wearable product that helps deaf people experience music in a new way. Music: Not Impossible features exciting new technology called Vibrotextile™ that turns music into a full body experience by creating sensations on the skin. The two companies unveiled Music: Not Impossible at this special concert during National Deaf Awareness month in September where rock band Greta Van Fleet performed.






Music: Not Impossible features a lightweight vest with wrist and ankle bands. During the invitation-only live music event, members of both the deaf and hearing communities wore the sensory product. When the music began and the audience first felt the haptic vibrations all over their bodies, the joy was visible. The vibrations were in beat with the music, and the vests even featured colourful LED lights that add to the experience. No matter if they were hearing or deaf, the appreciation of music was taken to a new level.






All deaf people, no matter their level of hearing, have the opportunity to experience concerts or music events in a new way with this technology. Usually, deaf-friendly artists or shows provide interpreters on-stage to communicate the artist’s performance. Whilst this is good and to be encouraged, a truer experience of any music performance can be had with the uniqueness of Music: Not Impossible. By bringing this technology to life for so many, with the desire to include the deaf community, Avnet has truly made an impact on people’s lives!

The Music: Not Impossible vest is not obtrusive and doesn’t distract you from the pleasure of listening, moving and shaking whatever body parts you wish to shake…

Share the rhythm and share the beat. Music is for EVERYONE!


This blog post was sponsored by Avnet

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Women’s History Month



It’s hard to believe we are already in March, one of our favourite months of the year, flowers are in bloom and of course, it’s Women’s History Month. Which women inspire you the most?

Haben Girma. She is an inspiration to people with disabilities as well as people without disabilities. She is living proof that if you are determined enough and if you try hard enough you will be successful. She is deaf-blind and she went to Harvard, the number one school in America.

We are excited to tell you that we have been selected by OkayAfrica as two of the Top 100 Women in the Continent. We are truly honoured to be OkayAfrica honorees 2018. Looking back, never in a million years, would we have thought we would be seeing ourselves as one of OkayAfrica honorees 2018 during Women’s History Month. We gave up everything in order to follow our dream, Being Her was created from ZERO, but also it’s proof that in the modern world many things are possible.

It’s amazing to be recognised for the work that we do.



We are proud to be part of Casetify Beautiful But Tough Campaign.

“We happen to be Deaf, we say happen, because we don’t see it as a disability as, others do. We see it as an advantage! With our hearing diminished our other senses become heightened, therefore our touch, taste and vision can appreciate different aspects maybe a hearing person wouldn’t.
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We both suffered our loss of hearing under strange circumstances. We were seven years old, playing outside (in our hometown Eritrea) one moment we could hear, the next we couldn’t. We refuse to allow being Deaf to define or hold us back. We thrive on positive thinking, taking up new challenges. We have had many difficult experiences but no matter how many up’s and down’s we experience it always brings us closer together. Our relationship is so strong because we understand each other. BEING HER was borne from frustration. We were frustrated by the Fashion Industries lack of accessibility. For a creative Industry the volume of constraints being applied to who and what can be achieved is surprising. When we feel limited, that’s when we decide to push boundaries. Our aims to challenge the world’s attitude and views towards people with disabilities
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We never allow being deaf to limit our ambition and disability doesn’t mean inability. We had to do something about it and make our voice heard! We want to inspire disabilities or people that they can make their dream come true.
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Being authentic makes us feel beautiful. Imperfections add to beauty, they draw you close, so you can fully appreciate it. Being deaf may be difficult but being scared is the real barrier. If you really want something in your life, you have to take a risk and never let anyone tell you you are weak because you’re a woman! Love being yourself and the world will love you!”



We were invited to be part of the Deafness and Self Care panel at the Women of the World Festival 2018, which was held at the Southbank Centre and were also WOW den judges.

WOW Den Judge: What do you think will change women’s lives for the better?

 It’s a bit like Dragon’s Den meets WOW, people are invited to suggest their ideas for making the world a better place for women and girls. We as judges have to decide which ideas should win. We had the best time, there were so many incredibly inspiring women conveying their ideas. The first place decision was made by a group of judges, including Olga Miler UBS Director, last year’s WOW Den winners Gabby Edlin, Mandu Reid and the founder of WOW Jude Kelly. We picked a former prisoner’s desire to help other women who have been in prison and the audience voted the second winner for a self-care festival.

Thank you to Hannah Poole for inviting us to be apart of the WOW experience it was surreal and exciting, both at the same time. It just goes to show being deaf, anything is possible.

Let’s focus on that…

Deaf Women are twice as likely to experience mental health issues as hearing women, yet most “talking therapies” such as CBT are not Deaf Aware, and self remedies such as mindfulness apps or mediation classes only cater to the hearing community. With higher risks of depression, suicide and self-harm.

 We had a discussion about the Deafness, mental health and self-care. We have learned a lot about mental health and deafness, the deaf community struggles daily with stigma and communication barriers, functioning in a hearing world can lead to mental health issues. The problem is, mental health services are too difficult for deaf people to access because of these communication problems.

Think about it, if you were a deaf person seeking help from the mental health services having a BSL/English interpreter isn’t good enough. This approach isn’t working for deaf community as three-way conversations can cause stress and/or misunderstandings. What is needed are trained therapists who are either deaf or fluent BSL users themsleves.

It’s very scary that hearing people from the profession are not aware about the issues surrounding deafness and mental health. This is something we need to discuss openly due to the high risk factor. If there are no BSL therapists or interpreters, how can they communicate? It’s important to make sure everyone has equal access to mental health services.

Any deaf people who feel that they can’t cope with their feelings or are feeling depressed, please go to SignHealth, it is a charity that is making sure Deaf people get the same access as hearing people to healthcare and health information.  We have met some amazing people who have made an impact on us concerning this issue and we applaud all their work. It’s time to change now, more awareness, will be better for everyone.

 You have to watch the Silent Child, the 2018 Oscar winner for best short film and then you will understand the issue…

We moved to USA first for several hearing tests, to get new hearing aids and speech therapy, everything we needed to help with our disability. Our mother knew we were going back to Eritrea after one year in USA because we had a wonderful home, our parents had good jobs. However they decided to move to the UK for our-sakes as the UK offered a better education and safety. There was a civil war in Eritrea. As a child we didn’t know where we were going which made us feel anxious and overwhelmed. Without the support system put in place by our parents we would have ended up in a lost world.

 We found our identity at boarding school. Sign language was so beautiful, and the deaf community just became our family. Within the hearing world, it can be lonely. As soon as we were in that deaf world, we fitted in. It was where we belonged. Signing is physical and beautiful. It’s visual, it relies quite a lot on facial expressions and a positive vibe. We want to educate you on what sign language means and give you a sense of deaf awareness. You need to be more open minded and learn sign language.

Our identity is so important to us because if we weren’t deaf, we would simply not be the way we are now. Life for us would be so different, we are proud of who we are with our deafness. Being deaf hasn’t held us back from doing what we want to do in our lives!













Hermon’s wearing :

Zara top |  Zara trouser | Lack of Color Hat (similar here)

Heroda’s wearing :

Zara top |  Zara trouser | Lack of Color Hat (similar here)

Photos by Nabih Kassam

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